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22/11/16 Uncategorized

8 smart tactics that will keep your website visitors coming back for more

You write an article, share it on social media, syndicate it on a few digital channels and experience some traffic coming in to your blog – be it for a business or for personal use. But you also see that the same traffic doesn’t seem to return to your website every time you check analytics.

New visitors being more than returning visitors every time you share a new piece of content, is a very common phenomenon in the digital industry.

Yes, my analytics shows me a graph like this every time I log in. And this only goes to say how difficult it is now to become the go-to source of information for internet users. With content marketing practically ruling the internet, it doesn’t really come as a surprise to us.

new-vs-returning

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04/10/16 Push Notification # , ,

Understanding the power of web push notifications and why you need it

Understanding the power of web push notifications and why you need it

For years, push notification has been one of the most effective channels for engaging and retaining users of mobile applications. Effective content and right targeting while sending these push notifications has given higher returns and engagement rate than other marketing channels according to the market reports.

Recently push notifications were introduced to web browsers. This allows us to send push notifications to website visitors through web browsers such as Chrome, Firefox, Safari.  So, this has enabled a new channel for marketing or pushing your content to relevant audience in no time.

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