You write an article, share it on social media, syndicate it on a few digital channels and experience some traffic coming in to your blog – be it for a business or for personal use. But you also see that the same traffic doesn’t seem to return to your website every time you check analytics.
New visitors being more than returning visitors every time you share a new piece of content, is a very common phenomenon in the digital industry.
Yes, my analytics shows me a graph like this every time I log in. And this only goes to say how difficult it is now to become the go-to source of information for internet users. With content marketing practically ruling the internet, it doesn’t really come as a surprise to us.